When two Toowoomba mates shared their prostate cancer diagnoses over a bottle of red in 2010, they decided to try and make it easier for other blokes to talk about men's health issues.

In five short years, It's a Bloke Thing Foundation has turned their annual lunch into the largest daytime fundraising event in Australia. Toowoomba based businessmen and foundation members Gary Gardner, John Wagner, Mark Crampton and John Fitzgibbons wear Akubras, Drizabones and boxer shorts to the Luncheon, held in August annually. This year, QantasLink became naming sponsor, a coup for the fundraiser according to IABT Chairman John Fitzgibbons.

Funds raised from IABT support prostate cancer research, including supporting the Queensland University of Technology’s Australian Prostate Cancer BioResource team at the Translational Research Institute (TRI) in Brisbane. The bio bank, which has four state nodes, has collected tissue samples from more than 5,800 men over the past 10 years and has 150,000 samples nationally. It is now entering a critical phase gaining more information on these men as to whether or not their disease has progressed.

For more information, please visit www.itsablokething.com.au